Year
2025
Client
SKY GO
Category
CAMPAIGN
Product Duration
4 Weeks
My research explored the idea of the unexpected places you can “go” with Sky Go, focusing on how streaming is no longer limited to the home. I looked at how people consume content on the move and in unconventional settings, highlighting the freedom and flexibility that comes with being able to watch anywhere.
For the design, I wanted to push beyond the expected and fully emphasise the idea that you can watch anywhere. This led to bold, imaginative visuals that place content in unexpected environments, reinforcing the sense of freedom and flexibility at the core of Sky Go.
I then developed the campaign by placing it across unconventional items and environments to further emphasise this idea. By pairing these placements with considered, context-driven copy, the concept was pushed in a more playful and unexpected direction, reinforcing the message that you can watch anywhere.
The concept was developed to grab attention by pushing the idea of “going anywhere” in a bold and unexpected way. By placing content in unusual settings and pairing it with playful copy and imagery, the campaign reinforces Sky Go’s flexibility in a way that feels engaging and memorable.
